ABEL XAVIER ROY

Marketing Ninja

Summary

Curious b-school student with a proven track record in founding successful e-commerce ventures and email marketing strategies.

Experience

Physical Security Intelligence Analyst

Mar'23 – May'24

ZEROFOX

Handled escalation and crisis management of 10+ ad hoc events, actively identified and mitigated security risks through 20+ intelligence reports daily, and enhanced team performance.

Correspondence and Research Analyst

Nov'22 – Feb'23

MODER

Researched and resolved 100+ inquiries regarding mortgage processes, created SOPs to streamline inquiries, and collaborated with multiple business units.

Operations and Data Science Intern

Aug'21 – Oct'21

OLA

Catalogued and organized extensive data, conducted website audits to enhance user experience, and managed inventory listings for accuracy.

Projects

Frenzie Store Live ↗

Jun'24 - Aug'24

E-commerce store scaled to 24 Lakhs in revenue, 70X ROAS, and a 7.9% conversion rate.

Mjolnir Media

Jun'23 - Sep'23

An email marketing campaign with 70% open rate and 1% reply rate targeted

Gizmology Live ↗

Dec'23 - Jan'24

An e-commerce store scaled to 4.5 Lakhs in revenue and 6X ROAS.

Skills

Email Marketing, Meta Advertising, Problem-solving, Apollo, Instantly.ai, Performance Marketing, Lead Generation

Education

Masters Union

2024 – Present

Candidate for Post Graduate Program in Technology & Business Management

Christ University

2019 – 2022

B.Com Hons - Banking and Insurance

Devagiri CMI Public School

2017 – 2019

Class 12 | Commerce | CBSE

Silver Hills Public School

2006 – 2017

Class 10 | CBSE